Target shoppers can enroll in the Take Charge of Education® program so that Target will donate one percent of purchases made with a consumer's REDcard, a Target credit card. The more money customers spend, the larger the donation to the consumer's school of choice. By instituting the Take Charge of Education® program to help local schools, Target has shown a _____ orientation.
A. societal marketing
B. supplier
C. sales
D. production
E. philanthropic
Answer: A
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In which of the following industries is the going-rate pricing approach most often used?
A) jewelry B) automobiles C) airlines D) mobile phones
For push processes, a manager must forecast what customer demand will be in order to
A) plan the service level. B) plan the level of available capacity and inventory. C) plan the level of productivity. D) plan the level of production.
A process is one of a series of steps in manufacturing production, usually associated with making large quantities of similar items
Indicate whether the statement is true or false
Which of the following is NOT one of the degrees of market exposure?
A. selective distribution B. multichannel distribution C. exclusive distribution D. intensive distribution