This type of strategy involves providing details that makes a scene come alive before our eyes; it creates the sensation that you are there watching events as they occur

A) description
B) participation
C) visualization
D) enactment


A

Communication & Mass Media

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Advertising proved a social force by:

a) actually making people healthier; b) projecting a vision of a tasteless, colorless, odorless and sweatless world; c) promoting a society of leisure; d) changing expenditure patterns among consumers; e) all of the above

Communication & Mass Media

What is the term for a press demonstration or trip designed to entertain the news media as they become more familiar with an organization?

a. News media briefing b. News media showing c. News conference d. Speech

Communication & Mass Media

Friendships, by definition, cannot be _______

a. mutually productive b. stimulating c. destructive d. secure

Communication & Mass Media

Emotional consequences of uncertainty and anxiety management may include

A) increased levels of self-disclosure. B) heightened interpersonal attraction. C) more frequent nonverbal displays of positive emotions. D) all of the above.

Communication & Mass Media