Which of these is collected from consumers to develop a product's perceptual map?

A. rank order of the ratings of an existing brand's preference relative to its competitors
B. managerial judgments about how consumers perceive products
C. a listing of all prospective brands and products
D. detailed explanations of why consumers make the choices they do
E. consumer judgments about the important attributes for a product or brand class


Answer: E

Business

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