According to Chaffee and Metzger, theories like agenda-setting and cultivation are based on the assumption that audiences ________________

a) are easily prone to dramatic media influence

b) are obstinate; that is, impervious to influence.
c) regularly and routinely use a finite number of media for news and entertainment
d) have little regularity in their choice of media content


c) regularly and routinely use a finite number of media for news and entertainment

Communication & Mass Media

You might also like to view...

Which of the following is NOT true of adult learners?

A. Adult learners prefer to be given information they can use immediately. B. Adult learners prefer to be passively involved in the learning process. C. Adult learners prefer to know how the information will solve a problem. D. Adult learners prefer to receive information that is relevant to their needs.

Communication & Mass Media

The Hutchins Commission made recommendations regarding _______________

a. social responsibility in journalism b. yellow journalism c. truth in advertising d. ethics in public relations

Communication & Mass Media

When developing a preparation outline, you should write out which of the following?

A) directions for delivering your speech B) the speech's general purpose C) the length of time provided for the speech D) your main ideas, subpoints and all support

Communication & Mass Media

Demographics are the psychological characteristics of a given population.

a. true b. false

Communication & Mass Media