Flat projections are:
A. Projections where no new information is used compared to the previous year
B. Projections where no new assumptions are made compared to the previous year
C. Projections where the total sales will equal what it was last year
D. All of the above
D. All of the above
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What is the average cash holdings of someone who visits the ATM once every 8 days and spends $25 on a daily basis?
A. $12.50 B. $25 C. $100 D. $200
In Maslow's Hierarchy of Needs, a sense of belonging and love are examples of social needs
Indicate whether the statement is true or false
A __________ is a measurement framework that helps managers translate strategic goals into operational objectives.
A. benchmark B. trend analysis C. Balanced Scorecard D. cultural audit
AmtrakAmtrak is taking the gloves off in advertisements and belittling its major competition, which is the airline shuttles. Amtrak's new name for its Metroliner is The Smart Shuttle. Gone are ads that were inner-directed and sold the Metroliner on its leisurely pace. In their place are ads showing rapid shots of the sleek train and business executives conducting no-nonsense meetings "eyeball-to-eyeball." The campaign, which includes television, radio, print, billboards, and posters in commuter railroad cars, targets business travelers, who, Amtrak says, incorrectly believe the train takes far longer than the airplane to travel between two cities. One television spot opens with a shot of airplanes stacked up in a tarmac traffic jam. Another shows a business traveler lumbering into the
airport during a snowstorm. The announcer says, "Schedule a meeting. Take the shuttle. Then cross your fingers." The poor soul looks up at the departure board and sees a row of "Canceled" signs. The announcer continues, "Schedule a meeting. Take the Metroliner. Then cross your legs."Refer to Amtrak. Amtrak's campaign stresses that the Metroliner is more comfortable and more likely to be on time and run in inclement weather. The promotional campaign focuses on Amtrak's: A. superior skill set B. special feature C. tactical strategy D. differential parity E. competitive advantage