Identify and briefly discuss two "best targets" for offensive attacks by companies.
What will be an ideal response?
Two "best targets" for offensive attacks by companies are:
• Runner-up firms with weaknesses in areas where the challenger is strong. These firms are an especially attractive target when a challenger's resources and capabilities are well suited to exploiting their weaknesses.
• Struggling enterprises that are on the verge of going under. Challenging a hard-pressed rival in ways that further sap its financial strength and competitive position can weaken its resolve and hasten its exit from the market. In this type of situation, it makes sense to attack the rival in the market segments where it makes the most profits, since this will threaten its survival the most.
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