A dependency based on only a part of a composite primary key is called a _____
Fill in the blank(s) with correct word
partial dependency
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Lifestyle marketing:
A) emphasizes consumers passing along information about a product to other consumers B) is designed to obtain instant results while using limited resources C) is the planned insertion of a brand or product into a movie, television show, or some other media D) involves identifying marketing methods associated with the hobbies and entertainment venues of a target market
When she is not working, Shelby trains to run marathons. She wishes she had more time to travel to various races, but work keeps her busy. Kevin does not want time off work. He needs to earn as much overtime as possible to pay off his college loans. The company recently offered either a week’s pay or a week off as the bonus to the salesperson who made the most sales. Both Shelby and Marcus worked hard to win. Which advantage of individual incentives does this illustrate?
A. Easy to evaluate individual employees B. Ability to match rewards to employee desires C. Promotes the link between performance and results D. May motivate less productive employees to work harder E. None of the above
The main challenges of internal communication within an organization are
A) Communicating through your company's Web site or through e-mail messages. B) Persuading the reader and making your intentions clear. C) Level of detail and tone. D) None of the above
Which of the following terms refers to a franchise in which a manufacturer licenses a dealer to sell its products?
A. gray marketing B. processing plant franchise C. chain-style business D. distributorship