Which statement regarding competitive advantages is true?
A. In the long run, a business with one or more competitive advantages is probably destined to earn normal profits.
B. With an overall cost leadership strategy, firms need not be concerned with parity on differentiation.
C. Attaining multiple types of competitive advantage is a recipe for failure.
D. If several competitors pursue similar differentiation tactics, they may all be perceived as equals in the mind of the consumer.
Answer: D
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