Considering strategic communication as a three-legged stool and advertising as the first leg, what are the other two legs?
a. uncontrolled media and controlled media
b. marketing and journalism
c. public relations and marketing
d. news editorial and public relations
c. public relations and marketing
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A keynote speech is a speech that sets the theme and tone for a meeting or conference
Indicate whether the statement is true or false
Which of the following is NOT true about stress?
A. The stress response can take a toll on our health. B. The stress response has no long-term impact. C. The stress response protects us from immediate harm. D. The stress response helps us respond to a specific threat.
Which of the following is NOT a type of special occasion speech?
A) After-dinner speech B) Persuasive speech C) Award presentation D) Tribute
When your information is sensitive, what characteristic of evidence becomes very important?
A) timeliness B) relevance C) authority D) relationships