To estimate the lifetime value of a customer at a given rate of customer retention, you need to compute the ________
A) net present value of the customer's cash flow
B) customer satisfaction index
C) future customer value
D) customer loyalty index
E) gross percent margin of the company
A
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A check for which a maker's bank account has inadequate money to pay the check is known as a ________.
A) nonsufficient funds check B) outstanding check C) restrictive check D) canceled check
If you include an attention line in a business letter, you should place it
A) at the first line of the inside address. B) below the salutation. C) two lines below the complimentary close. D) below the company name.
Many people only entertain in their homes during November and December when their homes are decorated for the holidays. The increase in ads for prepared trays of food to be served at these functions is directly related to ________ segmentation
A) socioeconomic B) geodemographic C) geographic D) demographic E) usage occasion
Net price is the standard price charged to customers.
Answer the following statement true (T) or false (F)