Distinguish between business markets and consumer markets
What will be an ideal response?
As compared to consumer markets, business markets usually have fewer but larger buyers. Business demand is derived demand, which tends to be more inelastic and fluctuating than consumer demand. The business buying decision usually involves more, and more professional, buyers. Business buyers usually face more complex buying decisions, and the buying process tends to be more formalized. Finally, business buyers and sellers are often more dependent on each other.
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Kapcom Telecom wants to implement an on-the-job training program for the sales staff who are unaware of the technical aspects of the firm's products. The lack of technical knowledge among its sales staff is harming the company's prospects of securing lucrative contracts. Although Kapcom's IT team is well versed in various technologies, it is not well suited to handle a training program. However, the best IT trainers in the industry cost more than Kapcom can afford to spend on the training program. This scenario illustrates
A. situational constraints. B. experiential conflicts. C. social support. D. simulation. E. psychological mindedness.
Omit certain prepositions if you can do so without changing ______________
a. word order b. the meaning c. the pronouns d. verb tense
A group of related products marketed by the same firm is its
A. product line. B. product category. C. marketing line. D. product mix. E. marketing mix.
Which one of the following is the most common method of overcoming the agency problem in developed countries outside of the U.S. and the U.K?
A) concentrated ownership B) currency boards C) hostile takeovers D) foreign direct investment