If an advertiser refuses to comply with rulings made by the National Advertising Review Board (NARB), the NARB is most likely to

A. lodge a class action suit for customers who have been in some way negatively affected by the ad.
B. order the advertiser to stop running the ad.
C. refer the matter to an appropriate federal agency.
D. impose a fine.
E. refer the case to an industry trade association.


Answer: C

Business

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