A nonprofit social welfare organization is encouraging its members to write letters to members of Congress to support proposed legislation. This action is called ______.
A. advocacy
B. lobbying
C. marketing
D. public relations
B. lobbying
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Which level of the organizational behavior model is the most important?
a. Individuals b. Departments c. Teams d. Organizations
The use of GPS data transmitted from a mobile device to adapt content, messaging, or service delivery to a target's location is the premise behind
A. search marketing. B. content marketing. C. location-based marketing. D. digital marketing. E. social media marketing.
Which of the following is an advantage of a large sales volume company?
A. The stock price tends to be more stable. B. Sales and earnings growth rates are typically higher than those of smaller companies-usually between 15-25%. C. Yearly high and low prices will be farther apart due to greater price fluctuations. D. Sales must increase by a larger dollar amount to achieve the same percent of increase as a smaller company.
One advantage of a matrix project management structure is that it is fast and easy to implement.
Answer the following statement true (T) or false (F)