Which of the following is a key national publication that tracks business performance?

a. Lucky
b. Via
c. L’Officiel
d. Bloomberg


d. Bloomberg

Communication & Mass Media

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The other-oriented perspective is essential for a message to achieve its desired effect.

Answer the following statement true (T) or false (F)

Communication & Mass Media

. To ward off government regulation, the MPAA in 1968 collaborated with theater owners and film distributors to develop a rating system that filmmakers would adopt voluntarily. This is an example of ______.

A. the fairness doctrine B. checks and balances C. industry self-regulation D. copyright

Communication & Mass Media

A recency effect occurs when we pay attention to the first pieces of information we receive

about a person or situation. Indicate whether the statement is true or false

Communication & Mass Media

By listing your main ideas on a chart, poster, or PowerPoint slide you can

a. persuade listeners to accept your point of view. b. help listeners organize ideas. c. decrease your speaker apprehension. d. make your delivery seamless.

Communication & Mass Media