An auction in which the winning supplier is the one that submits the lowest bid meeting specifications is a(n) _______.
a. reverse auction
b. forward auction
c. inverted auction
d. released auction
a. reverse auction
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A(n) ________ is a coordinated, comprehensive plan that carries out promotion objectives and results in a series of advertisements placed in various media over a period of time
A) sales promotion B) advertising campaign C) mass marketing plan D) media schedule E) integrated marketing communication campaign
Which of the following best describes the typical relationship between variable costs and volume?
A) Total variable costs increase in an erratic, unpredictable fashion with changes in volume. B) Total variable costs stay constant with changes in volume. C) Unit variable costs increase with changes in volume up to a certain point and then remain constant. D) Total variable costs increase in direct proportion to increases in volume.
Songster Corporation applies manufacturing overhead to products on the basis of standard machine-hours. Budgeted and actual overhead costs for the most recent month appear below: Original BudgetActual CostsFixed overhead costs: Supervision$14,100 $13,650 Utilities 5,300 5,060 Factory depreciation 7,200 7,470 Total overhead cost$ 26,600 $ 26,180 The company based its original budget on 3,500 machine-hours. The company actually worked 3,700 machine-hours during the month. The standard hours allowed for the actual output of the month totaled 3,820 machine-hours. What was the overall fixed manufacturing overhead budget variance for the month?
A. $2,432 Favorable B. $420 Favorable C. $2,432 Unfavorable D. $420 Unfavorable
With respect to the major product packaging considerations:
A. Cost is not a major consideration. B. Marketers must consider the package's promotional role. C. Buyers are not willing to pay more for improved packaging. D. Package designs should always be consistent regardless of the target market. E. Resellers' needs are not a product packaging consideration.