A married couple wanted to buy a mobile home. They were ready to sign a contract after the sales representative offered them a sizeable discount on the model they had selected. The General Manager of the dealership then voided the offer and informed them that they would have to pay an additional two thousand dollars to purchase the home they had fallen in love with. This is an example of:
a. bait and switch.
b. low balling.
c. the hard sell.
d. high balling.
B
Sociology
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