When comparing a stand-alone marketing plan to the marketing section of the business plan, evaluation and control is included in:
A. the business plan.
B. the stand-alone plan.
C. both the stand-alone and the business plan.
D. neither the stand-alone plan nor the business plan.
Answer: B
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Which of the following is an example of form utility?
A. an iPhone with a "multitouch" user interface for easy navigation B. a service station that has a 24-hour ice machine available for use when the station is closed C. stamp vending machines that are located in drug stores D. a mobile phone company that offers six-month financing, same as cash E. a gourmet candy store that offers a home delivery service
Individuals become eligible for ______ at the same time as their eligibility for Social Security retirement begins.
A. Medicare B. Welfare C. Cultural benefits D. Domestic benefits
The stability and flow of goods in global supply chains can be improved by ______.
A. increasing the carbon footprint B. minimizing orders for changes in parts, assemblies, specifications, engineering drawings, and documents C. producing products that are easy to manufacture D. using only local resources
Offering your customer an alternative such as 25% off a new product will help retain their goodwill
Indicate whether the statement is true or false