My Belle Cosmetics is a large business that has sales well ahead of any other regional cosmetics firm. As an organization, it is very sensitive to color, because it introduces new color lines in its products every fall and spring. The company has recently begun using technology to electronically show in-store customers how they appear in different shades of cosmetics without requiring them to actually apply the cosmetics.

Question

a. Design and draw a representation of a display screen that can be used by sales clerks at a counter to try many shades of lipstick and makeup on an individual customer very quickly and with a high degree of accuracy. Input from customers should be their hair color, the color of their favorite clothing, and their typical environmental lighting (fluorescent, incandescent, outdoor, and so on).
b. Design and draw a representation of a display screen that is equivalent to the one in part a, but that vividly demonstrates to decision makers in My Belle how color improves the understandability of the screen.
c. One of the affiliates My Belle has on the Web is a large department store chain. In a paragraph, describe how the display screen in Problem a can be altered so that an individual can use it and My Belle can put it on the department store’s ecommerce site to attract customers.
d. Design a breadcrumb trail for the My Belle website. Make sure to include the names of key pages and show how a user could navigate between pages. Use shaded boxes at the top of the page to indicate the breadcrumb trail.

Answer 1

a. Information to be included:


Today’s Date, Product Code, Product Name, Color Name, Size, Monthly Quantity Sold, Monthly Dollar Amount Sold, Last Month Quantity Sold, Last Month Dollar Amount Sold, Y T D Quantity Sold, Y T D Dollar Amount Sold, Last Y T D Quantity Sold, Last Y T D Dollar Amount Sold.








b. Set the captions to a low intensity color, such as blue or green on a black background. Have the data displayed in white with negative percents in red.





c. Allow customers to create an individual account on the Web and upload their photo to the Web. Allow customers to click on different shades and areas of the photo to alter the photo and show how the makeup would look. Customers should provide an email address to be sent promotional material and special sales.





d. Below is an example of breadcrumb utilization.