List each of the five steps in Monroe's motivated sequence. Give a brief description of the function of each step
What will be an ideal response?
The five steps in Monroe's motivated sequence are: (1) Attention: Create interest and desire; (2) Need: Develop the problem by analyzing wrongs in the world and by relating them to the individual's interests, wants, and desires; (3) Satisfaction: Propose a plan of action that will alleviate the problem and satisfy the individual's interests, wants, or desires; (4) Visualization: Depict the world as it will look if the plan is put into action; (5) Action: Call for personal commitments and deeds.
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Define and describe "polarization."
What will be an ideal response?
Award presentations typically focus on why the speaker did not win the award
Indicate whether the statement is true or false
Media effects on attitudes:
a. are stronger at the specific level than at the general level b. are related to beliefs because beliefs are standards c. are always unintentional d. are called belief-type attitudes
Ashok is interested in studying the ways different language groups in the Voice of America (VOA) produce their news. He spends a year in the VOA making observations, interviewing personnel, and analyzing newscasts. Which of the following methods best describes this research?
a. Content analysis b. Focus group c. Macro-ethnography d. Micro-ethnography