Which of the following is LEAST related to the product life-cycle pattern?
A. sales and profits of a particular individual brand or product in the market
B. the need for marketers to adjust their marketing mixes for a product category
C. industry sales and profits for a product idea within a particular product-market
D. the impact of increased competition on a new product idea over time
E. growth and subsequent decline of sales for a product category
Answer: A
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The Enhanced Products Division of Forrest Industries makes ceramic pots that are used to hold large decorative plants. During the current year, the division produced 10,000 pots and incurred the following costs:
*The equipment was purchased last year for $150,000 and has a current book value of $120,000, remaining useful life of four years, and a zero salvage value. If the equipment is not used to produce ceramic pots, it can be leased for $8,000 per year.**Includes supervisors' salaries and rent for manufacturing plant.Required:1) Assume Evergreen Industries uses a cost plus pricing strategy. What price should be charged for the ceramic pot product if
the division sets its price 40 percent above the unit product cost?2) A potential overseas customer who would not compete with the division's existing customers would like to purchase 1,000 ceramic pots but is not willing to pay the regular price. At what selling price would the division be indifferent about accepting the special order?3) Suppose the division has the opportunity to purchase the ceramic pot from another manufacturer for $60.The supplier is willing to hold sufficient inventories to meet Evergreen's demand. Should the division outsource its ceramic pots? Why or why not? What will be an ideal response?
Which of the following is defined as a work project that reflects the contributions of everyone on the team?
A. individualized effort B. additive task C. concerted effort D. collective effect
In the United States, most business conversations occur between three and five feet, which is a greater distance than in Latin American cultures. This is an example of differences in ________.
A. time perception B. situational factors C. cultural factors D. personal space E. value equity
A term of a lease required that the landlord provide exterminating services monthly to control rats and other pests. The landlord failed to do this despite numerous requests placed by the tenant, and the premises became overrun by rats. This may be considered:
a. a breach of the covenant of quiet enjoyment. b. a physical eviction. c. active waste. d. a constructive eviction.