According to your textbook, communication, as a discipline, has its origin in Aristotle’s fascination with the role and power of _________ in public speeches and events.
a. Orators
b. Rhetoric
c. Reality
d. Ouzo
b. Rhetoric
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Which of the following is a level of the database that is defined by the data definition language?
a. user view b. schema c. internal view d. all are levels or views of the database
People with effective ______ skills take the feelings of others into account and are adept at dealing with conflict?
A. conceptual B. technical C. leading D. human
Managers need to recognize ways customers and other publics perceive their company because
A) messages shared by employees with the public have considerable impact on marketing. B) most consumers do not trust private firms and the products they sell. C) firms are obligated to report MPR information annually to the SEC. D) a company's commitment to public relations determines the size of its advertising budget. E) consumers will generally not share their feelings about a company or its products.
Customers are often involved in the control process for many companies, because their feedback is important to achieving its goals. This can help a company better understand their target market’s ____, which is the value customers place on a good or service as opposed to its cost or price.
a. Opportunity cost b. Perceived value c. Total quality control d. Quality-cost value