According to Maslow, the need for status, reputation, and recognition is part of a person's _____ needs.
A. self-actualization
B. love
C. esteem
D. safety
E. physiological
C. esteem
After they meet their social needs, people focus on such matters as self-respect, status, reputation, recognition, and self-confidence, which are part of esteem needs.
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The last time Betty visited Zing's, the food was excellent. Tonight is her anniversary and she was looking forward to an enjoyable evening
After the meal, she starts feeling that the service was not up to par and the evening was not as successful as she had hoped. According to the service-quality model, which gap is obvious here?
Alex and Allison have been assigned the task of sending out marketing letters to all of the company’s clients. What would be the best scheduling technique to use if they want to plan out who is in charge of specific activities and their deadlines?
a. Gantt chart b. priority scheduling c. planning sheet d. PERT diagram
Business presentations can significantly reduce message distortion and misunderstanding because the audience is able to provide immediate feedback
Indicate whether the statement is true or false
Which of the following adopter categories refers to the last large group of buyers to enter a new product market?
A. early adopters B. late majority C. laggards D. innovators E. early majority