Competitive Intelligence (CI) is a tool that can provide management with early warnings about both threats and opportunities.
Answer the following statement true (T) or false (F)
True
Competitive intelligence (CI) helps firms define and understand their industry and identify strengths and weaknesses of rivals. Done properly, competitive intelligence helps a company avoid surprises by anticipating competitor moves and decreasing response time.
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A demanding customer may feel a need to be or stay in control, especially if he or she has felt out of control in the past.
Answer the following statement true (T) or false (F)
Which of the following will be most affected by deadlines and due dates?
A) Cost B) Location C) Convenience D) Time E) Security
Which of the following is a conventional consumer marketing channel?
A) producer to business distributor to end consumer B) producer to wholesaler to retailer to end consumer C) producer to end consumer to business customer D) producer to retailer E) producer to business distributor to business customer
Dual agency occurs when an agent acts for two or more different principals in the same transaction
Indicate whether the statement is true or false