Ronaldo is developing an Internet auction-based business. After establishing his objectives, describing potential market segments, and evaluating the attractiveness of each segment, Ronaldo now has to choose which target market to focus his efforts on. What factors should influence his decision?
What will be an ideal response?
His ability to pursue each target segment is a key factor. Since it is an Internet auction-based business, Ronaldo should be able to access information about past sales of similar products, number of bidders, and prices. This will help determine the attractiveness of each segment. He should also consider his strengths and weaknesses relative to the other competitors and look for opportunities and potential threats. He will also want to consider whether to adopt an undifferentiated, differentiated, concentrated, or micromarketing targeting strategy.
You might also like to view...
If, at the end of the fiscal year, Cash Short and Over has a credit balance, the balance represents a liability
Indicate whether the statement is true or false
The written research report can be grouped into three sections, which are:
A) body, introduction, ending B) introduction, body, end matter C) front matter, body, end matter D) fore matter, middle matter, end matter E) none of the above
Regardless of whether the straight-line method or the effective interest method is used, the carrying value of a term bond issued at a discount will increase continually over the life of the bond
Indicate whether the statement is true or false
________ occurs when one contracting party informs the other that he or she will not perform his or her contractual duties when due
A) Restitution B) Rescission C) Anticipatory repudiation D) Material breach