When a speaker aims to reverse audience beliefs, which strategy should he or she use?

A. weakening commitment
B. strengthening commitment
C. conversion
D. manipulation


Answer: C

Communication & Mass Media

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This occurs when one culture is dominated by the ideology of another culture. For example, U.S. American culture and products pervade the Filipino society

American products dominate the Filipino market that it is difficult for local producers/products to compete. Because of their pervasiveness, Filipinos begin to use these products and buy into the ideals and ideologies that these products represent/carry. This is an example of: a. cultural imperialism b. hybridization c. homogenization d. acculturation

Communication & Mass Media

People who schedule tasks one at a time are:

a. dualchronic b. monochronic c. faramonical d. polychronic e. time sensitive

Communication & Mass Media

Jake's communication teacher had just assigned groups for a problem-solving discussion project. After briefly introducing themselves, Jake's group quickly began talking over the topic they would select

Charise suggested, "Let's just discuss alcohol abuse on campus; there's lots of information available, and we all know someone it applies to." Jeremy piped in, "Yes, let's do it. Why waste time haggling over topics? Let's just get on with it." Jake replied, "Why don't we hold off deciding until we think of some additional topics. That way, we'll have several to choose from and we can compare them." Which function is Jake suggesting for his group? a. Identify a clear goal b. Gather and use information effectively c. Develop options d. Develop a results-driven structure

Communication & Mass Media

Dialects include differences in accents

a. true b. false

Communication & Mass Media