Which of the following is the best example of a long-term advertising action?
A) a local newspaper ad announcing a department store's spring sale starting on Saturday
B) a national newspaper insert of coupons for a company's line of household cleaning supplies
C) a direct-response television commercial with a 1-800 number for consumers to call to order the featured product
D) a national magazine advertisement introducing a new line of low-fat frozen yogurt
E) a catalog company offering 15% off one item for consumers who order by a given date
D
You might also like to view...
For a high school student, Tim is highly concerned about environmental issues. He is a strong supporter of the garbage recycling and afforestation campaigns taken up by the environmental activists in his neighborhood
He wants to become a full time volunteer for their upcoming wildlife protection program and has even saved money to contribute to the cause. This group of environmental activists can be categorized under which of the following reference groups? A) primary group B) secondary group C) aspirational group D) dissociative group E) cognitive group
Financing with new common stock is generally more costly than financing with retained earnings
due to increasing tax rates. Indicate whether the statement is true or false
The transfer of title for the shipped goods is desired, which type of bill of lading is used?
A) straight B) on-board C) received-for-shipment D) order
In the context of pay equity, individual equity addresses the issue of rewarding individual contributions and is very closely related to the pay-for-performance issue.
Answer the following statement true (T) or false (F)