The strategy underlying price discrimination is to:
A. charge higher prices to customers who have better access to substitutes.
B. charge everyone the same price but limit the quantity they are allowed to buy.
C. increase total revenue by charging higher prices to those with the most inelastic demand for the product and lower prices to those with the most elastic demand.
D. reduce per-unit costs by charging higher prices to those with the most elastic demand and lower prices to those with the most inelastic demand.
Answer: C
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