Answer the following statement(s) true (T) or false (F)

1. Political activists make use of public relations techniques to draw attention to their causes.
2. Dr. Martin Luther King, Jr., worked at making sure that when civil rights protestors were arrested for civil disobedience, the arrests would be covered by the press.
3. Companies should view social media as a way of interacting with their publics rather than just as a channel for transmitting marketing messages.
4. Videos displaying employee misconduct at a pizza shop created enough bad publicity that the shop eventually had to close.


1. True
2. True
3. True
4. True

Communication & Mass Media

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Chapter One indicates that effective interpersonal communication is strongly linked to good health, social happiness and career success

Indicate whether the statement is true or false.

Communication & Mass Media

Which of the following factors will determine your public speaking style?

A) the size of the audience B) the occasion C) your own personal style D) all of the above

Communication & Mass Media

Irony is a linguistic device that should be avoided when presenting to an audience that is

________. A) sympathetic B) hostile C) multicultural D) neutral

Communication & Mass Media

What of the following is not measured by the Polygraph:

A) Breathing rate B) Skin heat conduction C) Sweat D) Blood pressure

Communication & Mass Media