Good arguments possess all of the following characteristics except that ______.
a. they are well supported and logical
b. they are governed by passion
c. they are a product of consideration of the audience, the field
d. they reflect the historical environment
b. they are governed by passion
Communication & Mass Media
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Database marketing is one of the least intrusive forms of advertising.?
a. True b. False
Communication & Mass Media
List and briefly define the eight basic components of communication identified in the text.
What will be an ideal response?
Communication & Mass Media
Hearing is the same as listening. True or false?
a. true b. false
Communication & Mass Media
The ________ technique is designed specifically to allow a group or organization to assess how a proposal policy or change might negatively affect the individuals and groups involved.
Fill in the blank(s) with the appropriate word(s).
Communication & Mass Media