Silver Line Electronics Inc. uses technology to produce laptops and other gadgets in bulk based on each individual client's specific needs and requirements. This is an example of _____
a. standardization
b. reverse engineering
c. benchmarking
d. mass customization
ANSWER: d
This is an example of mass customization. Mass customization is a strategy that uses technology to deliver customized services on a mass basis, which results in giving each customer whatever he or she asks for.
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