You meet your best friend's spouse, Kendra, for the first time at a party. Because of Kendra's behavior at the party, you decide that she is arrogant, self-centered, and impolite. The next time you meet her she is doing volunteer work for your church. Can you easily change your impression of Kendra? Why?
A. Yes, because your cognitive schema for Kendra is new and thus can easily incorporate conflicting information.
B. Yes, because your first impression of Kendra was formed using behaviors that must be displayed over an extended length of time.
C. No, because your first impression is long-lasting, and you will tend to interpret new information about Kendra in a way that is consistent with your original impression.
D. No, because a change in your impression of Kendra will alter your self-perception, causing you to experience cognitive dissonance.
Answer: C
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