An anti-smoking campaign that showed autopsies of people who died of lung cancer had no effect on the rate that teenagers took up smoking. Why do you think the campaign was ineffective?
What will be an ideal response?
The threat created by the promotion was probably too strong. When promotions create strong threats, or fear, then the receiver is too busy thinking of reasons why the message doesn't apply to him or her, and either pays no attention to the offered solution or discounts the threat as not applying to him or her because things like this do not happen to "people like me."
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Temporary investments
a. are reported as current assets b. include cash equivalents c. do not include equity securities d. all are correct
The method of interviewing that is one of the most popular for collecting survey data is the ________
A) telephone interview B) mail interview C) observational interview D) mall intercept interview E) in-home personal interview
Companies such as GM, GE, and Motorola have facilities in China and India, mainly because of the ______.
A. tax incentives B. well-established infrastructure C. lower labor costs D. availability of natural resources
What is the judicial procedure by which awill is proved valid or invalid and the court-supervised process that takes place after a person dies?
a. Trust b. Will c. Probate d. Devise