From your reading of the chapter-opening case study discussing ABB's use of enterprise social networking, which of the following statements best expresses ABB's experience?
A) ABB's primary motivation for replacing its existing corporate intranet was to enhance its security.
B) Implementing Yammer improved employee productivity and collaboration.
C) Efforts to implement Yammer were met with significant resistance from employees.
D) Yammer provided ABB with a single entry point to all the information and tools ABB employees need for their jobs.
B
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The functional theory of attitudes was initially developed to explain how ________
A) people identify with products B) attitudes facilitate social behaviors C) attitudes are learned from family and friends D) attitudes change over an individual's lifetime
This question has two parts; be sure to answer both. First, define the concept of y. Second, explain the three historic global changes, discussed by Rosabeth Moss Kantor of the Harvard Business School, that set the stage for globalization.
What will be an ideal response?
Categorical measures are the most difficult level of measurement to analyze
Indicate whether the statement is true or false
Sid Tucker is a salesperson working for Shades, a cosmetic company. He offers a small basket filled with complimentary products from Shades' new line of winter makeup to the manager of a large department store. Identify the type of approach used by Tucker.
A. Introductory approach B. Complimentary approach C. Customer benefit approach D. Product approach E. Premium approach