According to a commonly held industry view, public relations seeks to establish mutually beneficial relationships between _______________ and _______________
a) a country … its neighbors
b) an organization … its publics
c) a front group … consumers
d) parents … children
Answer: B
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Relationship management is what distinguishes public relations from advertising and marketing
Indicate whether this statement is true or false.
Why is it important for Public Affairs Officers to foster positive relationships between military bases and local communities?
a. Poor relationships can lead to base closures. b. Local communities depend on base personnel for protection. c. Local economies depend on base purchases. d. Bases depend on local communities for a portion of their budgets.
Which of the following is NOT noted in the "potpourri" of experts listed in the textbook?
A. A judge B. An athlete C. A classmate D. A doctor E. A police officer
The speaking occasion influences the mood of an audience
Indicate whether the statement is true or false.