How can social media help a company find a subject matter expert?
A) By accessing professional networks
B) By cold calling
C) By connecting with other virtual organizations
D) By facilitating community hubs
E) By maintaining a consistent online personality
Answer: A
Explanation: A) Companies use social networks to find potential employees, short-term contractors, subject-matter experts, product and service suppliers, and business partners. A key advantage here is that these introductions are made via trusted connections in a professional network.
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