Transactions are entered in the journal in chronological order.
Answer the following statement true (T) or false (F)
True
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Which of the following is a reason for the increasing popularity of the integrated marketing communications concept?
A. More selectively segmented markets have replaced the traditional broad market groups to which marketers promoted in the past. B. Marketers are discontinuing the use of online advertising because it lacks measurability. C. The proliferation of thousands of media choices beyond traditional television has made promotion easier. D. Marketers have increased their advertisement spending for promotional techniques that generate gradual sales responses.
The term _____ refers to the sequence of activities involved in producing a product or service.
A. resource planning B. activity chain C. warehousing D. supply chain
Which of the following is not true regarding the fair value option for marketable securities and derivatives?
a. Subsequent to the acquisition of a derivative, the firm may report changes in fair value of derivatives in Other Comprehensive Income. b. Subsequent to the acquisition of a derivative, the firm may report changes in fair value of derivatives, but they have no effect on any lines of the statement of cash flows. c. Firms using the fair value option mark the carrying value of the asset to fair value each period. d. If the change in fair value of the derivative decreases carrying value, then the firm reports the amount of that decrease as a loss during the current period. e. If the change in fair value of the derivative decreases carrying value, then the cash flow from operations sections shows a subtraction for the loss.
Insurance that protects the purchaser of property from outstanding claims is called ____________________ insurance
Fill in the blank(s) with correct word