According to the authors of Built to Last: Successful Habits of Visionary Companies, one thing that enduring, successful companies have in common is ________

A) an innovative employee orientation program
B) a set of clear, strongly held core values
C) a set of clearly articulated rules and regulations
D) business savvy
E) a generous 401-K benefits plan


Answer: B

Communication & Mass Media

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What is a speech delivered from a prepared script called?

A) a manuscript speech B) a memorized speech C) an extemporaneous speech D) an impromptu speech

Communication & Mass Media

The following concern agenda setting. Choose the correct statement

a) The first empirical test of agenda setting came in the results of a study done during the Cuban missile crisis b) The agenda setting technique is only used with television news c) Framing analysis has been called the second level of agenda setting d) Experimental research is not appropriate to measure agenda setting effect True/False

Communication & Mass Media

Of the following, to whom would we most likely grant legitimate power?

a. a classmate b. a sales clerk c. a teacher d. a friend

Communication & Mass Media

Which of the following is a script?

A) your expectation of how a friend will behave B) your idea about how you should interact with a friend C) the person who exemplifies a friend to you D) how a friend measures up on the dimension of intelligent-unintelligent E) the dictionary definition of friend

Communication & Mass Media