Which of the following describes the per-unit cost of making the product or delivering the service?
A) development costs
B) variable costs
C) direct fixed costs
D) fixed costs
B
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Which approach is desirable when there is a high degree of supply risk or early supplier involvement is required?
A. English auction B. negotiations C. competitive bidding D. second-price auction
During the market maturity stage of the product life cycle,
A. promotion emphasizes the advantages of the basic product concept. B. total industry sales and profits reach their maximum levels. C. persuasive promotion becomes more important. D. some competitors drop out of the market, and no new firms enter. E. None of these answers are correct.
_____ is an entrepreneurial "must."
a. Freedom from taxation b. Protection from competition c. Freedom from regulation d. Protection from corruption
Which of these would be an example of internal communication?
A) an announcement to the public about a new CEO in your organization B) a service technician talking with a customer about his service needs C) a meeting between you and an outside advertising agency D) a sales manager having a monthly meeting with sales representatives