Behaviors are what people in the organization say they want
Indicate whether the statement is true or false
FALSE
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Charriott sells a single product at $14 per unit. The firm's most recent income statement revealed unit sales of 80,000, variable costs of $800,000, and fixed costs of $560,000. Management believes that a $3 drop in selling price will boost unit sales volume by 20%. Which of the following correctly depicts how these two changes will affect the company's break-even point? Drop in Sales PriceIncrease in Sales VolumeA.IncreaseIncreaseB.IncreaseDecreaseC.IncreaseNo effectD.DecreaseIncreaseE.DecreaseDecrease
A. Choice A B. Choice B C. Choice C D. Choice D E. Choice E
Which of the following is true of price elasticity?
A) When the price elasticity equals 0, we have unitary elasticity where the percentage change in volume is equal to the percentage change in price. B) Price elasticity is almost always a negative number due to the inverse relationship between price and volume. C) Prestige products that can see an increase in demand when their prices are increased have negative price elasticity. D) Price elasticities between –1 and –10 are inelastic because the percentage change in volume is greater than the percentage change in price. E) Price elasticities between zero and -1 are considered elastic, as the percentage change in volume is less than the percentage change in price.
An earthquake destroyed the home office building of a company located in an inland city. This should be reported as a(n)
a. extraordinary loss. b. prior period adjustment. c. loss from continuing operations. d. loss from discontinued operations.
Identify and describe two possible challenges a marketer may face in developing marketing-mix models
What will be an ideal response?