Daniel tends to view strangers as inconsiderate and rude. Therefore, when he goes to a store and the person in front of him doesn’t hold the door open, he takes it as a deliberate slight rather than assuming the person just didn’t know he was behind them. Daniel’s perception of the situation is shaped through his individual

a. stereotype.
b. frame
c. script.
d. schema


Ans: b. frame

Communication & Mass Media

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