Social media are utilized by organizations to
a. create a two-way interaction with various publics
b. replace most current advertising attempts
c. maintain market position
d. test reactions to promotional plans
e. a and d
f. a, c. d
Answer: F
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Testimonials must be:
a. Made by well-known celebrities b. True and based on experiences of real people c. Based on experiences of real people d. True
According to Schutz, a personal individual, is mature in their approach to interpersonal relationships, both meeting their need for affection be being liked by everyone
Indicate whether the statement is true or false
___________ consists of competence, character, and charisma
Fill in the blank(s) with correct word.
Answer the following statement true (T) or false (F)
1.Direction-based metaphors of organizational communication presume that an organization is non-hierarchical. 2.Ingratiating behavior of subordinates that is designed to increase liking on the part of one’s manager has been shown to positively affect a manager’s perception. 3.Proximity, attraction, and similarity are not key to employee friendships, unlike the role they play in other friendships.