All of the following are challenges that Groupon faces EXCEPT:
A. Groupon must develop a comprehensive understanding of the differences in international buying behaviors to continue its explosive growth outside the United States.
B. Groupon faces extraordinary competition because the daily deal technology is easy to copy.
C. the business model is hard to adapt at the local level, though it works well for large, national businesses.
D. some consumers buy the coupons but never use them, eventually leaving them dissatisfied and unlikely to use Groupon again.
E. most of the Groupon deals are unprofitable for merchants, so customers must be converted into repeat purchasers for this to be cost effective.
Answer: C
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A _________________________ is an amount deducted by customers for payment within the discount period
Fill in the blank(s) with correct word
Benston, Bromwich, and Wagenhofer believe that the principles-based approach would work better in tandem with:
a. a fair value measurement orientation. b. a revenue-expense orientation. c. an asset-liability orientation. d. all of the above.
Manicotti Corporation sells a single product. Budgeted sales for the year are anticipated to be 640,000 units, estimated beginning inventory is 108,000 units, and desired ending inventory is 90,000 units. The quantities of direct materials expected to be used for each unit of finished product are given below. Material A .50 lb. per unit @ $ .60 per pound Material B 1.00 lb. per unit @ $1.70 per
pound Material C 1.20 lb. per unit @ $1.00 per pound The dollar amount of direct material A used in production during the year is: A) $186,600 B) $181,200 C) $240,000 D) $210,600
During which phase(s) of the strategic marketing planning process are issues related to conscious marketing likely to be addressed?
What will be an ideal response?