Which of the following is NOT likely to be a source of money when a company uses a defensive marketing effect?
A. Increased price premium
B. Lower costs
C. Increased volume of purchases
D. Increased market share
E. Increased word-of-mouth communication
Answer: D
Business
You might also like to view...
Resource use is one characteristic used to distinguish between batch and real-time systems. Explain
Business
Contribution margin per unit is calculated as selling price per unit less fixed costs per unit
Indicate whether the statement is true or false
Business
Inventory costing methods place primary emphasis on assumptions about
A) flow of goods B) flow of costs C) flow of goods or costs depending on the method D) flow of values
Business
The amendments to the U.S. Constitution protect the people from the power of state and federal governments
a. True b. False Indicate whether the statement is true or false
Business