When does technology-enabled relationship management occur?
Technology-enabled relationship management is important when promoting and selling on the Web. Technology-enabled relationship management occurs when a firm obtains detailed information about a customer's behavior, preferences, needs, and buying patterns and uses that information to set prices, negotiate terms, tailor promotions, add product features, and otherwise customize its entire relationship with that customer.
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Industrial policies
a. require formal explicit efforts by governments. b. will not be implicit. c. have never been used by the U.S. government. d. should be approved by the World Trade Organization.
Which of the following describes information services offered by marketing research organizations that provide information from a common database to firms that subscribe to the service?
A) syndicated services B) primary services C) secondary services D) modular services E) online services
If Xij = the production of product i in period j, write an expression to indicate that the limit on production of the company's three products in period 2 is 400
What will be an ideal response?
According to the Small Business Administration, the failure rate of new businesses within the first few years is:
A. less than 25 percent. B. 50 percent. C. about 70 percent. D. about 33 percent.