Company X is experiencing a major crisis, and its PR team is measuring the number of tweets per second about the situation. Which digital factor is being measured?

a. variety
b. volume
c. velocity
d. veracity


c. velocity

Communication & Mass Media

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Signposts serve all of the following functions except

A. repeating the thesis statement. B. comparing or contrasting points. C. indicating a sequence of events. D. emphasizing the importance of a point.

Communication & Mass Media

An individual?s predisposition towards work, motivation to work, job satisfaction, and ways

of dealing with peers, subordinates, and supervisors on the job is referred to as her or his what? A) organizational outlook B) organizational goals C) organizational personality D) organizational orientation

Communication & Mass Media

In interpersonal communication, the individuals involved attempt to mutually influence each other, usually for the purpose of managing relationships.

Answer the following statement true (T) or false (F)

Communication & Mass Media

Kendrick recently scored very well on the PONS test. Given that knowledge, which of the following characteristics would we not expect Kendrick to display?

a. better adjusted b. more manipulative c. more extraverted d. more popular

Communication & Mass Media