The sales as motivation perspective assumes which of the following?

A. Finding trainable salespeople who are self-managed and self-motivated is key.
B. People need motivation to perform their best.
C. The carrot and stick approach is one of the best methods for encouraging
employee performance.
D. Cash incentives and give-aways are the core of motivating employees to
productivity.


A

Communication & Mass Media

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Answer the following statement true (T) or false (F)

Communication & Mass Media

USA Today was a ground-breaking newspaper for all of the following reasons EXCEPT

A) color photos and lots of graphics were introduced. B) it broke the long tradition of newspapers being local or regionally-oriented. C) its circulation relied primarily on subscriptions and not single-copy sales. D) stories tried to be lively and upbeat rather than gloomy and depressing.

Communication & Mass Media

If your overall objective is NOT just to inform or persuade, but attempting to coerce listeners as well, then you are violating a speaking ethic that expects speakers to

A) have clear, responsible goals. B) acknowledge their sources. C) be unbiased. D) use sound evidence and reasoning.

Communication & Mass Media

The idea of being "at the right place at the right time" is basic to what leadership theory?

A. trait B. function C. circumstances D. contingency

Communication & Mass Media