In his persuasive speech about why people should buy used instead of new cars, Juan provided the audience with convincing information because of his knowledge and experience as a used-car salesperson. Juan employed which type of appeal?
Ans: Ethos
Communication & Mass Media
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Communication & Mass Media
Jokes are necessary in an entertaining speech.
Answer the following statement true (T) or false (F)
Communication & Mass Media
FIRAC stands for ______.
a. Facts, Issues, Rule of Law, Analysis, and Conclusion b. Findings, Interpretation, Right Answer, Application, and Criticism c. Findings, Instructions, Rule of Law, Authority, and Criticism d. Find Issue Right Away Correctly
Communication & Mass Media
We are constantly engaged in the following series of information-processing tasks:
a. listening, watching, and thinking b. filtering, meaning matching, and meaning construction c. grouping, analyzing, and interpreting d. none of the above
Communication & Mass Media