Amazon allows people to post reviews about a product they have purchased. This, also often found on individual blogs, impartial sites, wikis, and social networking sites, is known as __________

A) person-to-person word-of-mouth public relations
B) person-to-person word-of-mouth advertising
C) person-to-the-masses word-of-mouth advertising
D) experiential word-of-mouth communication
E) consequential word-of-mouth communication


Answer: C

Communication & Mass Media

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Randy watches the presidential debate on television with a group

of his friends. Lucky attends the debate in person. When they see each other the next day, Randy complains that it was "dull" and "nasty" while Lucky thinks the debate was thrilling. What is the most likely communication-related reason why Randy and Lucky experienced the game differently?a. They supported different candidates. b. They "received" the debate through different channels. c. There was more "noise" at Randy's house. d. Supporter "feedback" was missing at Randy's house. e. Randy and Lucky always disagree about politics.

Communication & Mass Media

Which kind of love is practical love?

A) eros B) ?storge C) ?ludus D) ?pragma E) ?agape

Communication & Mass Media

Consider the following argument:

Evidence: The American Cancer Society and the Food and Drug Administration have reported that tanning salons are not a safe option for getting a tan. Claim: People should avoid tanning salons. How is this argument being warranted? A. example B. authority C. causation D. sign E. none of the above

Communication & Mass Media

Discuss the six ways in which nonverbal messages interact with verbal messages. Give examples of when you would use each one

What will be an ideal response?

Communication & Mass Media