Why are millions of dollars a year spent on advertising?

a. because otherwise TV shows would need to be longer, and actors would need to be paid more
b. because it is assumed that attitude change leads to behavioral change
c. because advertising is effective when it is done subliminally
d. because attitude change leads people to be more willing to spend money frivolously


Answer: B

Psychology

You might also like to view...

Which of the following is TRUE?

a. Nocturnal emissions and erotic dreams always coincide. b. Ejaculation is evidence of reproductive capacity. c. Ejaculatory ability usually precedes the presence of mature sperm by about one year. d. Males are not capable of producing erections until age 13 or 14.

Psychology

A confrontation should be used with great caution because

a. it may induce anxiety. b. it may elicit anger. c. people should not be made aware of discrepancies or inconsistencies. d. there are too many different degrees of confrontation.

Psychology

Animal trainer Bob Jeffers uses rewards to teach his animals to perform circus tricks. Jeffers's techniques are based on principles from which school of psychology?

a. Behaviorism b. Structuralism c. Psychodynamic d. Functionalism e. Humanism

Psychology

Your cousin Eddie claims he's a so-called expert in describing and explaining people. His description and explanations could be called a(n):

A. hypothetical construct B. theory of personality C. fixation D. example of self-efficacy

Psychology