What are the motivations for taking a business global? What factors influence this decision?
What will be an ideal response?
Increased profits are consistently a strong motivation for going global. An entrepreneur must look at all of the expansion costs entailed in becoming global, such as increases in marketing spending and shipping costs.
Other motivations include:
Large markets outside of the home country
Decline in sales or sales potential in the home market
Avoidance of increased regulations or societal concerns related to a product
Obsolete technology in the home country
End of product life cycle
Lower labor, manufacturing, and raw material costs
Leveraging benefits of the internationalization of operations
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What will be an ideal response?
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What will be an ideal response?